So, the world cup was about to start, waiting feverishly after a disappointing season with United, and someone posted this song by K’naan as the official WC song. (It isn’t).
My first reaction was a big MEH. The video was excellent, but the song was definitely poor. Over the course of the Worldcup, I’ve probably seen the video about twenty times and now I’m in love with the song. Seriously, I think I’ve heard this song about 5 times in the past 2 hours.
Well, here’s how I think it works. My brain watches soccer, and the positive feeling I get from it is associated with the song too. After a while the song is subconsciously tagged with soccer and whenever I hear the song, I start feeling good. ‘A clockwork orange’ anyone?